Yesterday I had the (dis)pleasure of attending the National Student Media Awards for 2014, those in Ireland may know it as the SMEDIAs.
The ceremony started off with the rebuking of the IFTAs and how the audience should stay clear of that embarrassing route as the event was being recorded, but one can only guess what happened. It was only a matter of minutes before the whole event turned into the IFTAs but with an abundance of swearing. As a media student in Ireland, this was a sad night. To watch people at the top of the food chain in the Irish media industry act a complete maggot at what WE (students) are hyped up for as perhaps one of the BEST things we could/should aspire to win.
The ceremony started off about an hour late, and with blaring music in the hall. I had to shout to be able to communicate to a person sitting an arm’s length away from me. When it did start, the attendants got told that there were some prestigious people who would have announce the nominees and winners, so we should show some decorum as these people “have given up their precious time for NOTHING…” I sit and think, gee thanks for telling us that all our efforts were worth nothing, not to mention the €12 paid per entry to everyone who submitted to the thing.
Call that nit-picking? Perhaps you may be right, I’ll leave that claim go.
The night didn’t progress for the better (I only stayed for 9 categories, cause I couldn’t bare the shame of it all). People got even more drunk, noise of chatter filled the room, the swearing got worse, and it took zero effort to tune out of the presenters. The speakers were too loud and too high pitched, a massive spotlight reflection on the podium made it hard to even look at the stage for too long (at least from where my table was)… But let’s crack on.
A famous radio presenter walked up to introduce one of the categories and said “…I wanted them to introduce me as a big cock” my eyes widened, as I turned to a poor classmate’s mother and aunt who were just mortified. Now, this mortification is not of the dislike of swearing of these women but the backwardness of the whole show. There was no decorum, sensibility or any type of inspiration from this event. It is sad to hype students to this event labelling it as something prestigious yet the matter remains we watched people at the top of the media food chain lose all sensibility. Is this how you want your media to operate? Is this supposed to be an aspiration for us, to be like these people?
Irish people are known for being light-hearted, funny, and always out for the craic …but somewhere along these lines were the notions respect, formality and composure omitted? I can understand that some were trying to be funny, but there is a basic line in which we, as the upcoming generation of the media, should be respected and view the older generation with respect. Just because I am a student I do not want to be categorised as someone who is just there “waiting to get this (the ceremony) over with and go to Krystle (after party location) to ‘get in in’”. It is a basic oversight and generalisation, and a disgrace that people of the media view their upcoming successors that way.
It is then I ask, is it any wonder why people emigrate and become something better away from Ireland? If this is the highlight of our student efforts, is it any wonder some may not want to aim high? The most interesting thing said through the period (I was there) of the ceremony “drink sensibly, just as you should use your media sensibly / because you are the people who will influence the citizens”
I was only at the event as a guest but walked away thinking how glad I was not to be nominated in what I regard as a joke of an Awards show. Now, imagine some of the people who travelled all the way from other parts of the country for this! For all the hard work the students put in, a little more effort could have been put in to ensure a better running of the event, better behaviour, better formality and to leave the students feeling at least a little more inspired. To all the winners a massive congratulations for your efforts; to all who lost the honest truth is you didn’t miss much, and keep aiming higher than this glass ceiling that has been portrayed by such a poor event.